News Room
TripTelevision Targets Social Media Channels for Conversions with *Free* Syndication and Hosting
October 15, 2009 - TripTelevision offers online marketers the opportunity to increase sales conversions, retention, and brand awareness using production styles that are more relevant and engaging. TripTelevision’s award winning video marketing platform provides a unique opportunity for travel markers to establish new channels of engagement with their target customers.
TripTelevision established the effectiveness of video strategies in attracting and converting potential customers with the PROVE IT Campaign. In response to the initial success, it is expanding the campaign to target social media channels which represent the most significant opportunity for travel marketers today.
Video search has become the second most used method for consumers who are researching and booking travel products. Working with leading industry partners, TripTelevision automatically syndicates client videos to the top rich media sites such as YouTube and Vimeo, in addition to travel industry consortia partners, and agent community.
TripTelevision customers appreciate the services offered and agree that it is the best platform to distribute, syndicate, monetize, produce, and deliver rich media content. "We are absolutely delighted with TripTelevision - they have met all our expectations," said Wolfgang Dauke, Manger of Sutton Place Hotel.
TripTelevision offers high quality, engaging video production for those who don’t already have content, and can provide it at a discounted rate under this promotion. The videos can be repurposed for advertising and promotional use. Best of all, TripTelevision launched its mobile solution for the iPhone and Blackberry devices in September.
For a limited time, fees for syndication will be waived for the next twelve (12) months and customers will receive monthly statistical analysis of how, where, and when their content is being viewed.
TRIPTELEVISION RE-LAUNCHES "PROVE IT!" CAMPAIGN TO PROVE 35% SALES INCREASE WITH VIDEO MARKETING PLATFORM - Accepting Additional Test Partners!
October 14, 2009 - Building on the success of its initial PROVE IT Campaign, TripTelevision has decided to expand its study to include ten additional companies. "The PROVE IT campaign has given us the online consumer data needed to substantiate our video platform as a solid marketing application within a website," says Kulin Strimbu, President and CEO. "The viewer data has definitely shown that video can capture, engage, and convert the online consumer in a way words and static images simply can’t. Increasing the scope of our study so we can capture more data to support our initial conclusions is works for vendors, consumers, and TripTelevision. Everyone wins. "
TripTelevision offers online marketers the opportunity to increase sales, site retention, and unique visitors through use of its video marketing platform and production. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. The patented Video Assembly Engine blends seller needs with consumer preferences to provide a constantly updated playlist. Viewers fine-tune their experience through profiling and video keyword search tools. Differentiating themselves from stand-alone video production companies, distribution organizations, and asset management companies, TripTelevision manages provider content and automatically syndicates it to the top 20 viral, rich media sites such as YouTube and Vimeo. They also work within the travel industry to push video content through consortia partners, the travel agent community, and repurpose video content for commercial and advertising use. Best of all, TripTelevision recently launched their mobile solution that delivers video content direct to travelers through their Blackberry or iPhone!
TripTelevision invites PROVE IT II partners from the following industry categories - CVB/DMO, Hotel, Resort, Cruise Line, Tour Operators/Wholesaler, Excursion Company, and Luxury Home Rental - to apply for participation in this study. These partners will receive video production of their property, multiple video players to utilize within their website, free syndication to the viral media sites, and a one year subscription to the TripTelevision platform including video storage and asset management tools. All relevant video viewing data will be documented and shared with the participant as well as the industry!
See our Prove It! Campaign page for further details.
To apply, please e-mail ProveIt@TripTelevision.com with your company name, contact information, and an explanation of why your organization is a good candidate for this study.
TripTelevision wins GOLD in the 2009 Travel Weekly Magellan Awards
September 2, 2009 (Secaucus, NJ) - The winners of The 2009 Magellan Awards have been announced by Travel Weekly today. With entries from across the US and around the world, the Magellan Awards is the premier awards program honoring the best in the travel industry. Please visit www.travelweeklyawards.com to view this year’s award winners.
"This year’s Magellan Award Winners represent the best in travel from design to marketing to services," noted Arnie Weissmann, editor-in-chief of Travel Weekly. He added, "On behalf of Travel Weekly, we’re proud to honor this year’s winners and are excited to recognize those at the forefront of the travel industry."
About The Travel Weekly Magellan Awards:
The Magellan Awards is the premier award for the travel industry. From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all.
Honoring a broad range of industry segments including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, and Car Rental Companies, the Magellan is the award to win if you are in the business of travel.
Please visit www.travelweeklyawards.com for more information.
The Magellan Awards are judged and overseen by a one-of-a-kind panel of top travel professionals representing the best names and most accomplished leaders from the industry. In determining winners, entries do not compete with one another, instead they are judged against a standard of excellence based on the long experience of Travel Weekly. To uphold this high standard of excellence, a category may have multiple winners, or may have no winners at all.
Visit www.travelweeklyawards.com/awards/judging/ for more information on judging.
TripTelevision Extends "PROVE IT" Deadline Four More Days
June 22, 2009 - TripTelevision has extended the deadline for PROVE IT! participation to Friday, June 26.
The TripTelevision "PROVE IT" Marketing Test Campaign Expands Their 35% Sales Increase Test Study to Include Wholesalers and CVB/DMOs - Only One More Week to Apply
June 15, 2009 - TripTelevision has the leading travel video marketing platform, giving providers and online travel sellers the best solution to distribute syndicate, monetize, produce, and deliver rich media content. Last week, they launched their “Prove It” campaign to show the industry just how effective their platform is as a sales and marketing tool. The results of the test will show how their innovative video platform combined with a unique production style will increase online sales by 35% on participant sites. Differentiating themselves from stand-alone video production companies, distribution organizations, and asset management companies, TripTelevision manages provider content and automatically syndicates it to the top 40 viral, rich media sites such as YouTube and Vimeo. They also work within the travel industry to push video content through consortia partners, the travel agent community, partner technologies, and also repurpose video content for commercial and advertising use. Unique to all video players in the industry, TripTelevision provides 'smart' technology was built with the consumer in mind. The patented Video Assembly Engine blends seller needs with consumer preferences to provide a constantly updated playlist. Viewers fine-tune their experience through profiling and video keyword search tools. Best of all, TripTelevision is working on a mobile solution to deliver video content direct to travelers through their mobile devices. The mobile solution will be available as early as winter, 2009.
Originally, this worldwide campaign was open to Hotels, Resorts, Cruise Lines, Excursion Companies, and Luxury Home Rentals. Due to popular interest, it is now open to two additional categories – Wholesalers/Tour Operators and CVB/DMO’s! Those interested should apply for FREE participation in this study. Accepted partners will receive complimentary video production of their accepted product(s) or service, multiple video players to utilize within their website, free syndication to the viral media sites, free ad insertion and relevant monetization of their video plays, and a one year subscription to the TripTelevision platform including video storage, asset management, and storage. The resulting sales, click-thru’s, and consumer patterns “proving” the sales increase will be documented and shared with the industry via TripTelevision’s website, blog, and Twitter posts.
TRIPTELEVISION LAUNCHES "PROVE IT!" CAMPAIGN TO PROVE 35% SALES INCREASE WITH VIDEO MARKETING PLATFORM - NOW ACCEPTING TEST PARTNERS!
June 5, 2009
TripTelevision has the leading travel video marketing platform, giving travel providers and online travel sellers the best platform to distribute syndicate, monetize, produce, and deliver rich media content. Now, TripTelevision wants to prove just how effective the addition of their video platform to travel providers is as a sales and marketing tool. Differentiating themselves from stand-alone video production companies, distribution organizations, and asset management companies, TripTelevision manages provider content and automatically syndicates it to the top 40 viral, rich media sites such as YouTube and Vimeo. They also work within the travel industry to push video content through consortia partners, the travel agent community, and repurpose video content for commercial and advertising use. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. The patented Video Assembly Engine blends seller needs with consumer preferences to provide a constantly updated playlist. Viewers fine-tune their experience through profiling and video keyword search tools. Best of all, TripTelevision is working on a mobile solution to deliver video content direct to travelers through their mobile devices. The mobile solution will be available as early as winter, 2009.
TripTelevision is inviting members from five industry categories - Hotel, Resort, Cruise Line, Excursion Company, and Luxury Home Rental - to apply for FREE participation in this study. These partners will receive complimentary video production of their property, multiple video players to utilize within their website, free syndication to the viral media sites, free ad insertion and relevant monetization of their video plays, and a one year subscription to the TripTelevision platform including video storage, asset management, and storage. The resulting sales, click-thru’s, and consumer patterns proving the sales increase will be documented and shared with the industry via TripTelevision’s website, blog, and Twitter posts.
See our Prove It! Campaign page for further details.
To apply, please e-mail ProveIt@TripTelevision.com with your company name, contact information, and an explanation of why your organization is a good candidate for this study.
U.S. Travel Association Announces Six Finalists for Innovator of the Year Awards
March 26, 2009 (Washington, DC) - The U.S. Travel Association has announced the names of six travel companies that attracted thousands of votes in an online competition to qualify as finalists for its Innovator of the Year Awards. The final winners will be revealed at the Association’s eCommerce and distribution conference, TravelCom’09, March 31-April 2 in Atlanta.
More than 3,000 online votes were cast for the competitors that made their pitch for votes in five minute videos posted on a website developed by TravelScream.
Finalists in the New Innovator Award category (companies less than five years old) are
- Tripology,
- TripTelevision and
- TripIt.
TripTelevision Goes Home for the Holidays with Family Legacy Videos
November 5, 2009 - TripTelevision has created a special Holiday offering for its partners and friends in the travel industry to help make this holiday a truly special and memorable one! For a limited time, TripTelevision is offering Family Legacy Videos! "When times are tough, people are constantly reminded about what is truly important and special in their life - their family and friends. We want to offer a gift that is about people - not places - this year," says President and Founder of TripTelevision, Kulin Strimbu. "Family Legacy Videos are truly a personal gift complete with history and memories from individuals that are guaranteed to leave a lasting memory for generations." Family Legacy Videos are personal interviews with loved ones in your family that TripTelevision professionally films and produces in High Definition. That content is then edited, set to music, and reproduced for you and your loved ones as gifts or for personal mementoes. There are three different video packages available: The Life Story, The Love Story, and the Family Story. The "Life Story" is an opportunity for an individual to sit down with our interviewer and talk about their life, experiences, key memories, and achievements. Perfect for couples of any age, the "Love Story" will feature the romance and story behind how couples found each other and how they fell in love. The "Family Story" is an expanded offering from the Life Story interview. It includes all of the features from the Life Story package and also includes relatives and friends of the individual to participate in the interview process. Following is a link to a demonstration of the three video packages: http://www.youtube.com/watch?v=Ssk6Z_GjQ1I. Customized packages are also available. TripTelevision is scheduling filming dates immediately and can guarantee your Family Legacy Video before the holiday if you confirm your time by November 15 and film no later than December 10, 2009. This offering is available in the U.S. only and is for a Limited Time so contact us right away! Discounted pricing will apply for all packages. TripTelevision offers online marketers the opportunity to increase sales, site retention, and unique visitors through use of its video marketing platform and production. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. They are 2009 Travel Weekly Gold Magellan Award winners and also were finalists in the 2009 TravelCom Travel Innovation Summit.
TripTelevision Selected As A Semi-Finalist For The Upcoming U.S. Travel Association Travelcom 'Innovator Of The Year' Awards
March 25, 2009 - TripTelevision was awarded a position to participate as a semi-finalist in this year's Innovator of the Year competition to be awarded at the TravelCom event in Atlanta, March 31-April 2, 2009.
'We are very excited to have captured enough online votes to be showcased in this notable industry event,' says Kulin Strimbu, CTC, President of TripTelevision. 'Our technology addresses many e-Commerce and Web 2.0 initiatives and we believe it will have a substantial impact on both the online consumer experience as well as provider sales conversions and future marketing strategies. We are excited to be recognized and critiqued by our peers at this event'. The Innovator of the Year Competition is an award that recognizes companies whose outstanding innovations in the areas of technology, e-Commerce, and distribution have transformed their business and have a broad impact across the travel industry. For the first time, this year's TravelCom innovator entries were posted on the web in video format for the entire industry to view, comment, and vote on. Only three companies in each of the two categories were selected.
TripTelevision is the primary travel industry provider of a streaming video technology that brings an interactive and experiential sale to the online travel consumer. The platform utilizes existing, state-of-the-art technology and combines it with destination, provider, and brand video footage. Though the platform is capable of many things, some highlights are its ability to intelligently serve relevant video to consumers based on their viewing patterns, is enabled with automated video syndication to shared media sites like YouTube, can incorporate customer surveys within the video views, monetization can be done through video ad insertions, each individual video is Search Engine Optimized, and there are in-depth analytics for viewer reporting.
TripTelevision and Adventure Central Focus Rich Media Efforts on the Adventure Travel Experience
November 11, 2008 - TripTelevision partners with Adventure Central to feature adventure travel excursions in Mexico, Florida, California and beyond.
Targeting the coveted "Experiential Sale," TripTelevision and Adventure Central have partnered to capture and distribute adventure travel experiences and deliver them in a state-of-the-art, award-winning streaming media player. This effort will focus on capturing local vendors in targeted regions and highlighting the consumer experience of their tour, educating travelers on what makes these activities so compelling and unique yet still affordable and accessible. TripTelevision will be focusing their production efforts on Mexico, Florida, and California-based excursion companies that will connect consumers directly with a great adventure that can be securely booked online through Adventure Centrals’ online booking service. "We are thrilled to have a partnership with Adventure Central. Our company was created with the goal of connecting consumers with an experience, and our companies are perfectly aligned in that initiative," says Kulin Strimbu, President of TripTelevision.
"Consumer demand for adventure travel and doing something different remains strong, even in today’s economy," says Dick Schulte, CEO of Adventure Central. "The online adventure travel market is poised for growth that could rival what the hotel industry has experienced over the past 10 years. Our partnership with TripTelevision will enable us to make significant progress in delivering the rich media content that travelers are looking for, while integrating that content with real-time secure booking and driving the online conversion of adventure and experiential travel."
Filming will begin for Spring destinations in early December and the video and player will be live on select Adventure Central sites in early 2009. Additional content and placements will be added throughout the year, highlighting new, unique and affordable adventure options every season.
TripTelevision Selected to Participate in 2008 PhoCusWright Conference
October 28, 2008 (TravelNewsResource.com) - TripTelevision is chosen as one of thirty vendors worldwide to be featured at the first annual Travel Innovation Summit at the 2008 PhoCusWright Conference in November.
TripTelevision was offered a position among twenty-nine other innovative travel vendors to participate in this year's Travel Innovation Summit, November 17, 2008. 'We are honored to be showcased in this ground-breaking event,' says Kulin Strimbu, CTC, President of TripTelevision. 'Our technology will provide a great service to both consumers and online travel sellers, and we are excited to present it to this influential audience'. The Travel Innovation Summit is a new PhoCusWright event that showcases the travel industry's hottest, most innovative Web and mobile-based applications. Innovators from around the world demonstrate sites and solutions that significantly impact travel planning, purchasing and trending. The Travel Innovation Summit represents the next big wave of innovation in the travel industry and the ensuing impact to online business.
TripTelevision steps ahead of traditional video presentations to provide customers with a unique customer shopping experience, access to a reasonably priced, professional video production service, and a current and relevant approach for monetizing and distributing video content on the Internet. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. The patented Video Assembly Engine selects and assembles video previews for consumers. Viewers fine-tune their experience through profiling and video keyword search tools.
TripTelevision Reaches Out to Help the Industry Drive More Consumer Business
October 16, 2008 (HotelNewsResource.com) - With the economy taking such a dramatic downturn and the travel industry so in need of new and innovative ways to capture consumer interest, the Executive Team at TripTelevision has decided to give all hotels and resorts the opportunity to get five finished minutes of on-property video professionally shot for their website, at NO CHARGE, if they sign up before November 15, 2008. Also included in the promotion is free video hosting for 90 days on the secure TripTelevision servers and a fully functional Online Media Player (includes asset management tools AND analytics) Additional months would be for a monthly fee of $250.
To support the distribution of the video to Expedia, Travelocity, etc. all properties would have to sign a video distribution agreement with TripTelevision's distribution partner, ICE Portal, to make sure the value of the video is actualized.
The offering is intended for hoteliers within the US, Caribbean, Mexico, and Central America, although other destinations will be considered if enough properties are involved.
TripTelevision steps ahead of traditional video presentations to provide customers with a unique customer shopping experience, access to a reasonably priced, professional video production service, and a current and relevant approach for monetizing and distributing video content on the Internet. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. The patented Video Assembly Engine selects and assembles video previews for consumer. Viewers fine-tune their experience through profiling and video keyword search tools.
TripTelevision Partners with ICE Portal
July 29, 2008 (HotelNewsResource.com) - TripTelevision has partnered with global distributor, ICE Portal (ICE), in a move geared towards renovating and reshaping the online video experience.
As consumers become increasingly more interested in web-based videos, more and more people are relying on the Internet for their travel and tourism decision-making. Together, TripTelevision and ICE Portal will work towards capitalizing on the current trends and will aim to create a world-wide rich media environment for the online consumer.
"ICE Portal has an extensive, global distribution network that is rapidly growing," said ICE Portal President Henry Woodman. "Each year more consumers are demanding to see visuals on the travel sites that they frequent. As video and other types of rich media become a greater influencing factor in online travel booking behavior, travel suppliers must find a way to differentiate themselves from their competition."
"It’s tough out there! Travel retailers must find new ways to stand out in the crowded online environment, get their brand noticed and in front of as many consumers as possible," added Kim Rose, the chief sales and marketing officer for TripTelevision. "That’s why we’re absolutely thrilled to be teamed up with ICE Portal. The winning combination of TripTelevision’s 'Intelligent Selection' smart video technology and ICE Portal’s global distribution network is sure to provide the travel industry with the power to engage more customers, generate more sales and increase profits."
TripTelevision Brings Entertainment, Interaction, and Personalization to Travel Buyers during Their Online Experience
February 2008 (Denver, Colorado) - The TripTelevision product offers a comprehensive marketing platform that allows travel retailers to visually direct their customers through an intelligent, data-streaming, television-like experience complete with search, play/pause and preferential view features, via their own websites. Notable among the features is the architecture that makes the video player ‘smart’. Built with the consumer in mind, this platform is capable of learning about the viewer so that the player can help the viewer discover media personalized to his or her choices and present it in an entertaining way. Each time a customer selects a video clip to watch, the TripTelevision technology tracks their habits and patterns to launch more relevant video.
"We’re very excited about what TripTelevision brings to the travel marketplace! We believe that our product will bring a substantial and disruptive technological advancement and will change the landscape of online travel marketing forever," said Kim Rose, chief sales and marketing officer.
The digital revolution as well as Web 2.0 has caused a profound shift in how travel will be marketed and sold to consumers. This shift in online buying patterns is a result of advancing video technologies combined with the technical evolution of computer upgrades, savvy shoppers and the growing ‘all about me’ consumer mentality.
Other unique features include a viewing-history pane that allows users to return to earlier clips as well as numerous navigational refinements allowing consumers to filter the content they see in many ways - by destination, resort, with or without stored viewer preferences. Everyone who watches the viewer sees something different - something right for them.
"Our technology is different from others in the market today. Unlike traditional flash players, the TripTelevision player interacts with customers to deliver more of what they prefer. The user can create their own profile to establish their preferences or the technology will build one on its own. This enables travel retailers to truly promote and support travel shopping rather than destination viewing while shrinking the view-to-purchase gap. For the first time in history, technology has been developed that takes static media and turns it into a dynamic, participative, individually-targeted sales tool," said Rose.
TripTelevision Announces an Industry-Changing Sales and Marketing Tool that Creates a Highly Personalized Online Consumer Experience
December 2007 (Denver, CO) - TripTelevision, LLC, a new media and content management company, announced the launch of a powerful new sales and marketing platform.
"TripTelevision combines a proven, state-of-the-art digital media tool with streaming destination and brand video to deliver a truly unique product that will undoubtedly assist in the growth of online retailer sales," said Kulin Strimbu, chief operations officer.
Currently, the only opportunity that exists for an online retailer to create a customer experience is to post a video clip on their website. The video is a static stream that can be started and stopped; however there is no call to action within the program or the ability to track the preferences of each visitor.
Introduction of the TripTelevision product provides new tools that allow travel retailers to target their audience more effectively to increase sales volume and co-op marketing support. Virtually every online travel seller will benefit from the TripTelevision product.
"The constant movement of the video, the targeted marketing and the call-to-action creates the ultimate online travel experience", said Kim Rose, chief sales and marketing officer.
